I recently won the Real Estate Photographer of the Month – a monthly contest on Flickr where a distinguished panel of judges comprised of some of the best real estate/ interior photographers in the country, some even abroad. A true honor in our industry.
Be sure to read the full post to see a breakdown of how I lit this image!read more
What should you do/needs to be done prior to putting your home on the market and photographing it? I’ve made a list of items that should be addressed before hand. Before each shoot I’ll be emailing this to new clients. This should hopefully aid in photographing your listing quicker and a faster sale for you, since it will be showing at its best! A win win for both parties.
See something that I left off the list? Let me know so I can put it on there!
To download a copy of, visit this link.read more
At first glance, this home wouldn’t look like anything special. The problem being – sub par photography. The listing agent had this home photographed by a “professional photographer”, I use that term loosely, to photograph her new 6 million dollar listing in Corona del Mar. Needless to say she was far from impressed with the results. After shelling out some decent cash for not so decent photos, she was a little miffed. I got the call to come and do a re-shoot and we quickly scheduled a time. I did a few twilight shots and came back the next morning to finish off the interior. I think the photos speak for themselves as the listing agent and her partner could barely recognize that it was the same property. Check the full post for the rest of the story.read more
In some of my downtime, I’ll be shooting some stock photography for Southern Orange County. I’ve had a few requests recently – so I thought I should start to expand my current stock photo library. If you have any requests, please don’t hesitate to let me know. Help me help you with the images you want/need!
Most Realtors in todays marketplace still don’t use/understand the benefits of using a professional photographer to market their listings. A recent post by the Wall Street Journal and Redfin outline some of the key benefits of doing so. A few highlights are:
- Receive an average of 61% more views than their peers across all price tiers.
- Have a 47% higher asking price per square foot.
- Have an increased likelihood of selling for homes priced above $300,000.
Be sure to head over and take a look at the articles for yourself to see all of the advantages of using a professional photographer in your marketing efforts!read more